Repackaging Consumer Lifestyles
نویسندگان
چکیده
Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber’s approach to status and that it can be viewed more appropriately as the most relevant form of social stratification for a contemporary society. In this sense, it is related to, but different from, class and the term psychographics can been seen as redundant.
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